Hence the hard angles, structured lettering, and geometric layout. STYLIZE: The Crew should be tough and formidable. Precise outlines and mathematical spacing present the Crew as an uncompromising bunch. STREAMLINE: Where sloppiness once was is now a crisp collection of elements working together. SIMPLIFY: Get rid of the fussy details in the old dudes and present a clean, iconic illustration for the new. The intent of this redesign is to SIMPLIFY, STREAMLINE, and STYLIZE. What’s been changed is simply our style of expression. You’ll notice that, in concept, this new logo is almost identical: a shield, featuring 3 “crew” members looking sternly onward. It’s not a chastising of our current logo… I appreciate the passion and attachment people feel for the old look. The purpose of this group is to catch the attention of Crew management to let them know the movement is out there. Is it the only solution? No but I think it’s a good start. The logo you see on this page was created by me as a possible solution. So, I propose we revamp the Columbus Crew brand to go with our revamped spirit. We have the best team, coaches, fans, and facilities in the league… but we’re running an emblem that’s 12 years old and in need of some rejuvenation. After The Crew brought the MLS Cup to Columbus in ‘08, I took a long look at how our team and city will be perceived in the months and seasons to come. So, time for a change in crew?īefore and proposed logo. For those of you that prefer not to go into Facebook I have copied some of the images and text below. He has started a Facebook group with all the details. As one of the original ten teams that started the league in 1996, it has not changed its logo since its inception and Shultz thinks it’s time. In fact, Columbus had grown into a 21st-century city and become much more 'dynamic and diverse.Columbus designer and soccer player Gabe Shultz has launched an initiative to change the logo of the 2008 Major League Soccer champions, the Columbus Crew. Precourt said that Columbus was no longer a true blue collar town, and that the industrial/manufacturing motif was no longer representative. The logo was intended to represent a crew of hard working people, much like the hard-working, blue collar image the city of Columbus cultivates.Ĭiting a disconnect between what the crest stood for and the 21st-century identity of the city of Columbus, owner Anthony Precourt initiated a rebrand upon assuming ownership in 2013. The club badge from 1996 to 2014 was unique amongst MLS teams in that it featured people, containing three silhouetted males wearing construction hats beneath a stylized 'Crew' wordmark. Prior to the initial MLS season a city-wide public contest was created to decide the name for the team, the very first entry was a hit, and the Columbus Crew was born. For the 2015 season, Crew SC has returned to a black jersey for its alternate kit. Even so, the away kits are seldom worn by The Crew due to the strong favor shown to the traditional home kit and also due to the fact that the historically black jerseys compound the summer heat in the United States climate.

In the latter part of the 2000s, The Crew began shifting more towards a white kit with yellow and black trim or stripes. The alternate kit has historically been black. Columbus' usual primary jersey is predominately bright yellow with black trim, and has been nicknamed the 'banana kit' or 'canary kit' by fans.

The official colors of Columbus Crew SC are black and gold.

New columbus crew logo